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What is SEO Friendly URL? SEO friendly URL means the URL is friendly to the Search Engine’s Bots. So the bots or crawlers may understand and notice what’s the content from the URL.You may notice that Blogger and WordPress use this type of URL but some commercial sites (usually based on Joomla) don’t use SEO Friendly URL by default. As a result, blogger and WordPress blogs usually shows on higher of Google Search Result rather than commercial site.

For the simple example, here is the comparasion between them:

1. Old Style URL

http://www.example.com/index.php?action=read&article=21&user=35&comment_page=3

2. SEO Friendly URL

http://www.example.com/read/julian/how-to-get-top-of-google-result-page/comment-page/3

You can see the differences above. Which one is easier to read and to memorize? I bet it’s the SEO friendly URL one. Search Engines Crawlers also see it easier to memorize and analyze the SEO Frinedly URL.

SEO friendly URL uses dynamic URL and parse it into variables. For this case, the conversion is:

1. string read into variable action, so the server catch action=read
2. string julian into variable user, so the server catch user=julian
3. string how-to-get-top-of-google-result-page into article so the server catch article=how-to-get-top-of-google-result-page
4. string 3 into variable comment-page, so the server catch comment-page=3

The easiest method that i understood is by using mod_rewite using .htaccess file. However, if you have WordPress as your platform you can simply change the Link Structure for your site easily.

1. Go to dashboard
2. Open tab Option
3. Click Permalinks submenu
4. On the common setting, set for custom structure
5. Fill the field using /%postname%/ and save the changes

After that, your blog will have Friendly URLs. Cheers